Dunbar’s Law Quickfire

We were asked to read “Ideas that Stick” for the quickfire activity below.  The article was about “sticky ideas.” I learned that for an idea to be sticky it has to have 6 elements. The idea must be:

  1. Simple
  2. Unexpected
  3. Concrete
  4. Credible
  5. Emotional
  6. Story

(Heath & Heath, 2010, p. 1)

For the quickfire we were asked to come up with a story that was “sticky” explaining Dunbar’s Law. As I understand it, 150 is the magic number when it comes to Dunbar’s law.  This is the maximum number of people  one is able maintain personal connections with within a social group. But more than 150 people connections start to break down. Our group came up with the idea to have our colleagues look at their facebook friend list and see how many of those people they would want at their wedding or at a party celebrating their life because they knew they were going to die. The wedding part was my idea because when I was planning my wedding, I remembered how hard it was to do to the guest list. Like my colleagues who were looking through their friend lists, I would have been happy with only 30-50 people but as anyone who has planned a wedding will tell you, there are more people you have to invite. And so the guest list grows and then its your wedding day and you have 300 people there and you don’t feel like you have time to connect with any of them on this special day.  That is what Dunbar’s law is all about. The more people over 150 the less connected you feel to those people.


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